Time:2024-02-21 Click:124
多年来,各种加密利基市场被认为是最终带来区块链大规模采用的用例。 一些人指出供应链、跨境支付甚至音乐,但其他人长期以来一直认为 Web3 游戏可能会迎来这个新时代。
最近,人工智能 (AI) 已成为最热门的话题之一,在 2023 年,当更广泛的加密货币市场大多横盘交易时,以人工智能为重点的代币价格大幅上涨。 虽然区块链游戏已经逐渐淡出公众视野,但人工智能似乎不会消失。
其最突出的用例之一是生成式人工智能,该技术根据用户输入的提示创建图像、视频、文本、音乐等。 生成式人工智能行业最初由 OpenAI 的 DALL-E 于 2021 年初在主流中普及,如今已经爆炸式增长并变得如此普遍,以至于今天的网络几乎不可能不遇到某种形式的人工智能生成内容——无论消费者是否意识到。
与此同时,游戏产业仍然价值数十亿美元,开发商一直在悄悄致力于开发带有区块链元素的新游戏。 Atlas 是一家初创公司,与其中许多公司合作,将生成式人工智能引入游戏。 在 The Agenda 播客的第 30 集中,主持人 Jonathan DeYoung 和 Ray Salmond 与 Atlas 首席执行官 Ben James 一起讨论了游戏中的生成式 AI、Web3 游戏、人工智能的持续发展等。
Web3 游戏的未来
将区块链引入游戏的想法受到了传统游戏玩家的批评,他们中的许多人认为加密货币和不可替代代币(NFT)的引入只不过是贪婪的游戏工作室的现金攫取。 值得注意的是,这种批评不仅限于 NFT 和区块链游戏——当传统开发商进一步将游戏货币化到超出游戏本身的初始成本时,游戏玩家也会感到沮丧。
James 表示,游戏开发商已经认识到加密货币和 NFT 声誉不佳,或许不值得作为卖点来强调。 “许多正在开发 Web3 游戏的游戏开发商表示,他们不想再谈论 Web3 与 Web2 游戏,因为他们希望 Web3 元素能够制作出更好的游戏,”他告诉 DeYoung 和 Salmond。 “他们希望通过使用新技术为游戏玩家带来更好的体验,无论是区块链还是人工智能。”
“它不需要成为最重要的卖点。 仍然是关于游戏玩法。 仍然是关于那次经历。 它仍然是迷失在那些真正有趣的创意世界和遭遇中。 而其中的技术元素,比如区块链,只是以一种有意义的方式促进了这一点。”
Generative AI can help support the development and growth of Web3-powered games because it allows users to more easily generate digital assets such as weapons and other in-game items that users can then own. “User-generated content is a way to introduce creativity into the gameplay itself,” said James, “and that’s something that creates much more meaningful and interesting relationships for a player and for the game that they’re playing.”
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“You, as an inexperienced content creator, have the ability to create something that is truly your own and unique without having that knowledge of how to code, how to model assets. But I think the Web3 ethos has really permeated that and aligns very well with our vision for where we think this is going.”
The role of generative AI in gaming
Outside of Web3, major game publishers such as Square Enix — which backs Atlas — have begun to embrace generative AI as a way to increase productivity and the speed at which games can be developed. James claimed that Atlas’ technology can bring efficiency games of 200x to projects. “A large game developer will stereotypically see that 200x efficiency gain and think, I can be so much more efficient as a game developer,” he said, explaining that it becomes impossible to scale large enough to keep up with customer demands at a certain point.
But James also argued that indie game developers stand to benefit from these technological advances just as much as large developers:
“When we speak to small, medium and indie game developers, they hear that statistic, and they think, ‘I can make a map that is 200 times larger than I’ve ever been able to make before,’ and ‘I have this idea that I’ve always wanted to make for a large, open-world game, and it’s never been possible for me to make that.’”
A common criticism of AI is that while the technology is impressive, it will inevitably take jobs away from actual humans. When asked about this, James responded, “It’s a transformative technology. I don’t think there’s any way around that.” According to the CEO, “Some the jobs where somebody is doing repetitive, banal sort of structural work, that is a job that is probably at risk, that sometime in the future there will be an AI solution that can automate that process and do it infinitely faster than those humans could do.”
However, James remains optimistic that AI is not about to entirely replace human game developers anytime soon. “I think, optimistically, what AI cannot do is AI cannot be as creative as an individual.” He pointed out that even if an AI can program game worlds at a speed faster than any individual can, it will still need humans to tell it what and how to create, fine-tune the environments, and make the game itself creative and enjoyable.
“我对此的乐观看法是,那些以创造力为中心和最前沿的工作,这些工作将变得越来越重要。”
要了解 James 与 The Agenda 的对话的更多信息,包括音乐家如何使用 Atlas、区块链如何帮助事实检查 Deepfakes 等等,请在 Cointelegraph 的播客页面、Apple 播客或 Spotify 上收听完整剧集。 并且不要忘记查看 Cointelegraph 的其他节目的完整阵容!
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本文仅供一般参考之用,无意也不应被视为法律或投资建议。 这里表达的观点、想法和意见仅代表作者个人观点,并不一定反映或代表Cointelegraph的观点和意见。