[维维安]“我们的目标是成为加密用户的公用事业供应商”——CoinEx CEO 专访

加密货币领域的增长吸引了来自中心化和去中心化领域的许多新参与者。

在竞争中脱颖而出对于任何新兴交易平台的蓬勃发展都至关重要，而这只能通过认识用户需求、获得他们的信任并提供用户友好的体验来实现。

围绕用户设计、开发和支持产品的交易所必然会占据先机。

为了用户的利益而微调整体交易体验，可以推动新平台在行业领先地位的竞争中发挥作用。

CoinEx 是一家支持 700 多种加密货币的加密货币交易所，从成立之初就采取了这条路线。

在本次采访中，CoinEx CEO杨海波分享了他打造加密货币交易所的历程，并探讨了坚持用户至上的意义。

Cointelegraph：作为加密货币的早期参与者和行业领导者，您能分享一些个人在加密世界的经历吗？

是什么促使您创建CoinEx？

Haipo Yang：

我第一次接触加密货币是在 2011 年，当时比特币（BTC）经历了最初的牛市，从几美分飙升至 31 美元左右。

当时一篇题为《比特币：我们见过的最危险的项目》的文章给我留下了深刻的印象。

有两个词脱颖而出：“最危险”和“开源”。

我认为“开源”是科技界的一种共同精神，这表明缺乏知识产权，没有人寻求为比特币申请专利。为什么它被认为是危险的？因为它代表了一种无主权的货币和一个新的开始。当我深入研究这个领域时，我意识到区块链将为世界带来深刻的变化，并在全球金融体系的演变中发挥不可否认的作用。

在计算的早期，有一场自由软件运动。

自由软件的本质在于自由，允许个人自由查看、编译、分发源代码，从而加快人类知识迭代的步伐。

区块链的去中心化也正是为了实现这种自由。

在区块链金融中，每个人的资产都是自己的，不能被冻结，可以自由流动。

我相信这种自由是繁荣的基石。

正是这种自由的精神促使我进入这个行业，并促成了CoinEx的成立。

当然，对个人财富的追求起了一定作用，但从根本上来说，是对这种自由精神的追求。

CT: Why do you choose to establish a centralized exchange?

HY: Entrepreneurship is a business activity, and exchanges and mining represent the best business models in the crypto industry. Compared to other industries, only the financial sector places a demand on decentralization, and it is not as sensitive to performance and efficiency. Therefore, the perfect integration of blockchain and finance arises. The core of the financial industry lies in asset transactions, with exchanges representing the central business model.

Blockchain not only creates assets and payment tools that are beyond sovereign control but also empowers individuals with the freedom to issue assets. I decided to start a centralized exchange (CEX) like CoinEx because it is a strong business model that plays a crucial role in the industry by bringing together a multitude of assets, enabling people to trade freely, conveniently exchange and achieve the free circulation of capital.

CT: This year marks the sixth anniversary of CoinEx’s establishment. Over these six years, what challenges have you faced and what are your short-term goals?

HY: We have encountered various hurdles, including how to build a team or address security and compliance challenges. Even though the current security environment for exchanges is harsh, given the concentration of funds, we remain optimistic and committed to providing a user-friendly and secure ecosystem.

Handling the complexity of supporting hundreds of public chains is a significant challenge for exchanges. Compliance is also a common issue across the industry. In the long run, however, we remain optimistic because freedom is a universal human value.

In recent years, our goals have focused on improving the exchange and addressing product, security and compliance issues. We have consistently contemplated how to present our products to users in a simple way. Although we are not a very large crypto exchange now, we aspire to become an undeniable presence in the industry that cannot be overlooked.

CT: CoinEx is currently conducting business in over 200 countries and regions. How do you balance global expansion with adapting to the unique demands of local markets?

HY: As I mentioned, blockchain creates a form of currency beyond sovereign control. It is inherently global. Our business is inherently global as well. When you transfer Bitcoin, all you need is an address, not a specification of a particular country. Therefore, the trading of crypto assets naturally transcends borders, cultures and language differences. One could even argue that blockchain acts as a catalyst for the globalization process.

Of course, we adopt localization strategies for different regions and markets, including introducing activities that capture local uniqueness and align with cultural practices.

CT: How do you view Web3?

HY: Web3 holds great promise and has the potential to address several challenges users are currently facing. Unfortunately, in the current scenario, many Web3-related projects do not address the real needs of users and tend to be prohibitively expensive.

On a more positive note, I have some news to share: ViaWallet will be rebranded as CoinEx Web3 Wallet in January 2024. This strategic move signifies CoinEx’s commitment to the Web3 space, ensuring that we stay ahead of the curve and consistently offer the best to our users.

However, our primary focus will be on the CoinEx exchange because I believe that at the current stage, trading and asset transfers are still the most thriving areas.

CT: How are CoinEx’s core values and user-centric philosophy implemented in product development and support services?

HY: Our goal is very clear — to create a reliable and professional cryptocurrency trading platform. The “user first” philosophy guides every decision, innovation and action we take. In product development, our main focus is on the most fundamental needs of users — the storage and trading of assets.

For storing assets, we have our own wallet, and for trading assets, we have the exchange business. We support over 200 public chains and more than 700 cryptocurrencies, allowing users to have full control over their assets. In the listing process, we never manipulate the market or engage in insider trading, but rather, we play the role of user advocates, helping them identify various risks. We prefer to trust in the inherent power of the market.

CT: What challenges have you encountered in the ongoing commitment to prioritizing customers?

HY: We sometimes face misunderstandings from users and partners who believe profit should be prioritized. However, our primary consideration is not maximizing traffic and trends; we prioritize whether the action itself benefits our users. We have endured challenging circumstances, and surviving has been difficult.

Regardless of the environment, we are always focused on reputation, maintaining ethical standards and avoiding harm to users.

CT: According to users’ feedback, CoinEx’s team is known for its integrity and willingness to take responsibility. What supports the team in maintaining such character, consistently placing users first, even in extreme situations?

HY: The team is the first product we’ve built. My primary requirements for the team are honesty, integrity and a sense of responsibility. During the recruitment process, we also highly emphasize the candidates’ character.

I believe it’s because our internal culture emphasizes honest entrepreneurship and ultimate mutual benefit that we can adhere to our principles in any situation, always keeping users as our top priority and maintaining our reputation even in extreme situations.

CT: How do you view the development trends of the cryptocurrency and blockchain industry in the coming years?

HY：

整个行业大概率会迎来牛市。

未来，随着比特币和以太坊（ETH）进入ETF市场，更多资金将流入该行业。

这对于行业的渗透起到了至关重要的作用，行业规模很可能会变得更大，为有兴趣的人提供渠道。

CT：您有什么想向当前和潜在的 CoinEx 用户传达的信息吗？

HY：

自2017年成立以来，我们的每一步成长都伴随着用户的支持，对此我表示最深切的感谢。

展望未来，我们渴望成为用户的基础设施，使用可靠的产品和服务来满足他们的需求，同时将造成的干扰降至最低。

用户在日常生活中可能感觉不到我们的存在，就像水和电一样，但我们的目标是在他们需要帮助时出现。