LetssayaprojectcalledXYZislookingtoimproveitsairdropstrategyusingourframework.Theywanttoincreaseretention,engagement,andTVLandarewillingtosetaside10%oftheirtokensupplyforthispurpose.
First,theywouldconsiderthebehaviorstheywanttoencouragewithintheproductandusethatinformationtocreateaneffectiveReputationCriteria.Afteridentifyingtheidealusers,theywouldthenusethe“wavestrategy”toexecuteairdropsbasedonspecificactionscompletedbytheusers.Forinstance,theymayconductfourwave-basedairdrops:
Userswhohavecompleted30transactionswouldreceiveanairdrop
Userswhohaveinvitedfournewuserswouldreceiveanairdrop
UserswhohavecreatedthreeuniqueNFTswouldreceiveanairdrop
UserswhohaveattendedanofficialXYZeventwouldreceiveanairdrop
XYZwouldthenuseconversionandretentionmetricstocontinuetweakingtheircriteriaandpercentagesformoreeffectivewavesmovingforward.Theywouldalsomaketheirdesignandtokenomicsmemorableandengagingforusers,wouldattainregularreferralrewards,andwouldhaveareasontokeepuserscomingback.
Itsclearthatwhileairdropshavebeenthoughtofasameansforprojectstogaintraction,theyhaventbeentoolstosustainongoinggrowth.Thankfully,projectshavebeguntorecognizethisandarestartingtoexperimentwithnewmethodsforcreatingeffectiveandengagingairdropsusingdataandstrategy.Wereconfidentthatnewairdropmethodslikethesewillcreateasustainableandsuccessfulfutureformarketingandbuildingthrivingweb3communities.
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