UpTrend 是一个动态营销平台，旨在将品牌与具有微观到宏观规模追随者的影响者进行连接。企业可以将其希望推广的社交媒体帖子上传至平台，而影响者则可根据自身品牌定位，选择最契合的活动进行参与。UpTrend 会依据影响者的参与度统计数据，对其进行追踪并支付相应费用。
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