[斯科特]代币化经济在 dApp 及其用户之间建立了强大的共生关系

在 Brave Browser、AdEx 和 Audius 等 Web3 应用程序中引入代币化经济，催生了新的货币化策略。

Web3 dApp 为其用户提供强大的激励，通过代币奖励他们的参与，并在此过程中建立更多的共生关系。

传统的 Web2 应用程序的成功建立在三种主要的盈利策略之上，包括经过时间考验的基于广告的模型。

这样，产品或服务就可以免费获得，但用户最终会成为产品，因为他们的数据被存储并出售给广告商。

其他盈利途径包括付费模式，即要求消费者预先付费才能使用应用程序，而免费增值模式可能更具吸引力，在鼓励用户花钱解锁其他特性和功能之前，在应用程序中提供免费元素。

现在，随着互联网的发展变得更加去中心化，Web3 引入了第四种商业模式。

这被称为代币化经济，dApp 发行自己的原生加密货币代币，作为对那些与其产品和服务互动的人的奖励。

什么是代币化经济？

所谓的 dApp 是由自己的应用内货币政策支持的去中心化应用程序，在加密圈中称为“代币经济学”。

大多数 dApp 尝试以这样的方式设计其代币经济结构，即代币的价值随着其被更广泛的采用而升值，从而增加用户的价值。

对于 dApp，消费者不仅仅是客户，他们还是该应用程序的部分所有者和投资者。

DApp 将根据智能合约中写入的既定规则向用户分发代币。

这些规则不能更改。

其目的是通过奖励用户参与来激励 dApp 的采用，无论该 dApp 是游戏、社交网络、乘车共享应用程序、酒店预订门户还是其他东西。

在许多情况下，授予用户的代币允许他们对治理问题进行投票，并且许多 dApp 建立了去中心化的自治组织或 DAO 来组织社区共识。

虽然用户可以自由出售他们的代币奖励来换取比特币等加密货币，但他们也被鼓励在 dApp 中使用这些代币，并因此获得折扣。

代币化经济体还引入了新概念，例如通过质押来保护网络，以换取更多奖励。

One of the key distinctions of tokenized economies is that they operate without any intermediaries. As such, payments are made in a peer-to-peer fashion, so ownership and value is distributed across the entire economy. The more the network grows, the greater the value generated, meaning the more the token appreciates. As for governance, those who possess more tokens will have greater voting power on key issues.

Tokenized Economies In Action

Web3 dApps have learned that the tokenized economy enables them to create stronger, symbiotic relationships with their users. One way they can do this is by offering discounts or even more rewards to users who pay using the dApp’s native token.

Already, many fascinating examples of how this works are up and running. For instance, the decentralized advertising network AdEx has created a system that rewards people for seeing in-app advertisements. One of the main advantages of AdEx is that users retain control of their private data, with their browsing histories and activity all stored on the user’s device and masked using Zero-Knowledge Proof cryptography. It means users can retain their privacy, or alternatively share their browsing data and purchasing history with select advertisers, and earn rewards in the native $ADX token. Users can then sell those tokens, or alternatively stake them via the Ambire Wallet to earn additional passive income.

The Brave Browser is built on a similar idea. It’s essentially just a regular browser based on Google Chrome but it comes with a powerful, built-in ad-blocker that prevents any annoying ads from showing up. It even blocks ads on YouTube.

However, Brave supports advertisers in a different way, by letting them pay users to view their ads. Users are awarded Basic Attention Tokens or $BAT for every ad they view, and these tokens can then be sold for $USDC, meaning users profit every time they agree to see an ad. To boost its in-browser economy, Brave has created a mechanism where users can tip their favorite content creators with $BAT tokens. It all adds up to a much fairer rewards distribution. Advertisers get to target their ads at the right audience, and that audience is compensated for being interrupted. Win-win.

The tokenized economy can be implemented in various other ways. For instance, Audius is a decentralized version of the Spotify music streaming service, built on the Solana blockchain. With Audius, musicians and bands can interact directly with their fans, without any money going to any middleman, as is the case with Spotify. Users earn daily rewards in $AUDIO tokens for playing with the app, and these tokens can then be spent to pay to access songs. To date, Audius has been a big hit, amassing more than 7.5 million active users by September 2022, just five years after its launch. Spotify still rules the roost with more than 165 million subscribers at the last count, but Audius has definitely emerged as a viable alternative that’s far more rewarding for its users.

代币经济学激励大规模采用

代币化经济最吸引人的地方在于，曾经只需要担心构建应用程序的开发人员现在必须考虑他们的代币经济政策和治理结构，以确保激励措施以有利于整个社区的方式协调一致。

这是一个勇敢的新的实验世界，对技术行业具有深远的影响，具有颠覆现有商业模式并确保更好的价值分配的强大潜力。

这是一件很强大的事情，尽管仍有一些初期问题需要解决，但代币化经济显然有克服传统网络效应的潜力。

为了获得主流采用，新技术必须帮助教育不熟悉的新用户。

刚刚接触 Web3 的消费者几乎不了解诸如设置数字钱包、通过链接钱包登录以及在去中心化交易所交易代币等概念。

通过向用户付费并引导他们完成这些入职流程，并为他们的持续参与提供持续的奖励，dApp 正在开辟一条大规模采用的新途径，并威胁到许多曾经被认为是不可触碰的互联网巨头。

过去，消费者不了解互联网。

但他们学会了使用个人电脑和智能手机，并以无数的方式获得了好处。

现在，有了 Web3，这些人被要求再次学习，但这一次提供主要激励的是经济利益。